How do MSP partners get access to your MDFs?
Wasabi has a robust MDF program that all partners have access to. Our MDF program has been available since the inception of the Wasabi Partner Network program, which was launched in 2019, and we have a channel marketing that supports the program globally.
The Wasabi MDF program is proposal-based, which means that any partner may put together a request for funds. This could include activities such as sales enablement training, e-mail campaigns, webinars, digital advertising, event support, and much more. The MDF program is also supported by campaign-in-a-box resources on the Wasabi Partner Portal, which makes it easy for partners to pick and choose from existing resources to inspire marketing themes and joint messaging for potential MDF-funded campaigns. In order to have access to the MDF, partners must have an active resale agreement in place with Wasabi.
Are there any forms they must fill out?
Partners should complete the MDF request form on the Wasabi Partner Portal or send an e-mail to your channel marketing representative.
What can the MSP use the MDF for?
Wasabi is open to creative ideas on what to use MDF for! All proposals will be considered. Some activities that have worked well in the past include Wasabi or co-branded swag, raffles or incentives, content creation, training, webinars, and in-person events.
What can’t the MSP use the MDF for?
There are no specific activities that are not included in our MDF program, but all proposals are subject to approval by the Wasabi team to ensure they are appropriate uses of funds that are aligned with our channel and sales goals, and have an appropriate level of potential ROI.
What is the average/range of funds you give MSPs?
The amount of MDF varies greatly depending on the activity that has been proposed and the history of business that has been done with Wasabi.
Requirements to receive the funds:
Wasabi typically sends funds once the activity has taken place, but if funds are required in advance, partners will need to share the goals for the program and what they’re doing to ensure those goals are met. Any information on the historical performance of similar activities is also appreciated.
Reporting needs will also vary depending on the activity, but partners should be prepared to share names and e-mails of the end users who have participated and any information about the business that has resulted from the activity. Typically, funds are sent after an activity has been completed.
