Marty Parker Risked His Career To Ensure Every Business, Regardless Of Size, Is A Top Priority
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MSP Success Magazine
September 15, 2023
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Marty Parker had not planned to face a proverbial firing squad that day. When he walked into the large boardroom, he expected his primary role would be to hear the executives’ thoughts; perhaps ask a few questions. Instead of being seated in a chair in the back of the room, he was ushered by one of the executives to a podium at the front.
Keith knew he wanted to build a fulfilling business aligned with his family values. This powerful motivation became necessary when his vision proved harder to achieve than he had thought. Keith’s goals drove him to develop a strong work ethic at a very young age. At ten, he was babysitting regularly, and by 12, he had three paper routes and delivered newspapers seven days a week.
We sat down with Titan of the Industry Jason Waldrop for a brief Q&A on his company Red River. Click to read what he has to say on all things MSP.
…“I went from working with very large workforces – to the SMB market, where we gain much more familiarity and intimacy with businesses and end users. That was very different for me at the time,” Art says. “But I loved doing it.”
The top lesson I had to learn that allowed me to kick-start business growth was realizing that not all clients are equal. Clients need to be a good fit. If prospects/clients view technology as a necessary evil, it’s probably going to be difficult to work with them. We look for clients that look at technology as a differentiator to compete better.
A mindset shift that came from recognizing that we are providing something extremely important to our customers and prospects. Our positioning was to provide services to organizations that lack the time, talent and interest to do it themselves.
The IT Landscape Is Ever-Changing, But Jason Waldrop, President Of Managed Services Division For IT Industry Titan Red River, Shares His Critical Keys To Success For MSPs That Want To Accelerate Their Growth Now
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