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Sales & Marketing

  • Experts Corner, Sales

Discovery Meeting Sales Strategy: Find Your Prospect’s Pain Points

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  • Marketing, Mike Drop

New Year, New You: Dial In A Marketing Strategy To Stand Out

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  • Experts Corner, Sales

The Discovery Meeting: How It Could Make Or Break Your MSP Sale

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  • Marketing

Lessons From The Bomb Cyclone: 10 Ways MSPs Can Use AI Post Disaster To Generate More Leads and Upsell Clients Fast 

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  • Entrepreneurial Toolbox, Sales

Mass Migration To Windows 11 = Massive MSP Opportunity

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  • Marketing

Are You Tolerating The Least Desirable Clients Or Choosing High-Value Clients?

Some customers are giant, flaming a-holes. An MSP from Texarkana told me he refused to install a server for a law firm over a...

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  • Entrepreneurial Toolbox, Marketing

How To Write Top-Quality Marketing Copy—And The AI Tools To Simplify The Process 

This article was written by guest contributor Eric D. Townsend, senior channel manager of global RMM at Proofpoint. Finding the time to create marketing...

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  • Leadership, Sales

How To Deal With Clients Who Want To Cancel Their Service, Stop Paying And Weasel Out Of Contracts (Part 2 of 2)

In part 1, we revealed businessman, author, and former FBI hostage negotiator Chris Voss’ three-step process for dealing with clients who want to cancel...

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  • Sales, Success

How To Deal With Clients Who Want To Cancel Their Service, Stop Paying And Weasel Out Of Contracts (Part 1 of 2)

“I need to cancel my contract.” “Can I defer my payment to you for a couple of months?” “I can’t pay you right now.”...

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  • Eye on AI, Marketing

ChatGPT Can Create Specialized, Timely Marketing Content In A Blink: Here’s How

This article was written by guest contributor Mike Stodola. Stoloda is the chief marketing officer at Technology Marketing Toolkit where he brings his passion...

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  • Marketing

How To Differentiate Your MSP From A “Sea Of Sameness”

Back in the 1950s, American advertising executive Rosser Reeves was the man who invented the term “unique selling proposition,” or USP. Reeves believed (as...

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  • Eye on AI, Marketing

9 AI Tools To Make Your Marketing Better, Faster, And Easier

This article was written by guest contributor Mike Stodola. Stoloda is the chief marketing officer at Technology Marketing Toolkit where he brings his passion...

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  • Sales

Transform Your Sales Strategy With These Proven Discovery Meeting Tips

You qualified the prospect and got the initial appointment. Now follow these discovery meeting tips to make sure you don’t botch the sale....

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  • Business, Marketing

Webinar Alert! How MSPs Can Brace For Election Year Turbulence

The upcoming election. Spending hesitation. Inflation. Increased competition. Higher wages. These are all formidable forces that can negatively impact your MSP business—and are doing...

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  • Business, Events, Marketing

Turbocharge Your MSP With High-Value Clients And AI Strategies At The MSP Marketing Roadshow

If your MSP business is not landing high-value clients (HVCs) and using the latest AI tools and strategies to boost your marketing and revenue...

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