How Adding A New Target Market Helped This MSP Increase His Mid-Market Company MRR To Nearly $45,000 In Only 3 Months!
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MSP Success Magazine
May 5, 2023
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We traditionally built the business on SMBs. With cybersecurity and the opportunities we saw, we thought it was a good idea to start targeting mid-market companies. We shed 20% of our revenue from the SMB market in the first half of 2022.
You MUST have a marketing and sales process in place. It’s clear the previous owner had zero process. Without a proven and repeatable process, growth is impossible. Revenue is stagnant. Without a process, I know I would have just gone back to 100% tech work.
Dan became the CTO for one of the largest travel agencies in the world. While working there, Dan received a phone call that changed everything…
TriQuest Technologies had been a successful and high-end IT services firm for 25 years, but we hit a wall with growth. We had been relying on word of mouth, reputation and referrals for new customers..
Within a few months, Dewayne says he found himself rebuilding a business from scratch out of his upstairs bedroom, with a pile of attorney fees…
In 2020, our revenue was at $517,595. It was that year that we took TWO IMPACTFUL ACTIONS to transform our small, four-employee operation into a multimillion-dollar MSP with 14 employees.
We’ve invested in marketing and expanded our sales team. Before, I didn’t recognize the value of spending money on marketing. Now, we’re looking for marketing opportunities. There isn’t a week that goes by where we don’t have at least one direct mail campaign going out. Sometimes, we do two a week, plus weekly emails, monthly newsletters, and postcards. Don’t have the mindset that “I can’t afford to hire somebody, or I can’t afford to invest in marketing, or I can’t afford to invest in a salesperson.” At this point, how can we NOT afford to do it? It’s a huge business opportunity for us.
Tommy encourages – even financially supports – his employees to develop their education; he doesn’t cut corners to improve their bottom line. Automates employees have more than 30 certifications company-wide (Tommy has 20), so they are proficient in working with a comprehensive range of crucial hardware and software platforms to offer services like data recovery, virus removal and router installation and configuration, among others.
PICS ITech’s business model and ethics have made global strides in the IT industry. PICS ITech is on the Inc. 5000 list and Philadelphia Business Journal’s Soaring 76 is one of the fastest-growing companies.
Continuous Networks claims to be the only IT company that protects your bottom line. With a 98.86% customer satisfaction rating, it’s safe to say, that promise rings true.
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