Category: MSP Spotlight

How Investing In The Value Of Marketing Helped Eric And Lisa Shorr Double Their Revenue And Open A Second Business!

We’ve invested in marketing and expanded our sales team. Before, I didn’t recognize the value of spending money on marketing. Now, we’re looking for marketing opportunities. There isn’t a week that goes by where we don’t have at least one direct mail campaign going out. Sometimes, we do two a week, plus weekly emails, monthly newsletters, and postcards. Don’t have the mindset that “I can’t afford to hire somebody, or I can’t afford to invest in marketing, or I can’t afford to invest in a salesperson.” At this point, how can we NOT afford to do it? It’s a huge business opportunity for us.

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Automates’ CEO Tommy Thornton Didn’t Just Work In The IT Industry – He Helped Change It

Tommy encourages – even financially supports – his employees to develop their education; he doesn’t cut corners to improve their bottom line. Automates employees have more than 30 certifications company-wide (Tommy has 20), so they are proficient in working with a comprehensive range of crucial hardware and software platforms to offer services like data recovery, virus removal and router installation and configuration, among others.

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