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Partner Playbook

Welcome to Partner Playbook, where channel chiefs reveal how MSPs can optimize their partner experience to maximize revenue, the upcoming innovations that will give them a leg up on the competition, and key trends on the horizon. Check out these honest, cozy conversations with MSP Success/Big Red Media’s Tonya Gentry on what true partner success looks like. 

  • Partner Playbook, Video

Fueling the Future: How NinjaOne Plans to Help MSPs Scale

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  • Partner Playbook, Video

Liongard Aims to Power MSP Efficiency, Security, and Value

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  • Partner Playbook, Video

How CyberForce Security Helps MSPs Win with Flexible Cybersecurity

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  • Partner Playbook, Video

How Visionary 360 Helps MSPs Fix Tool Overload and Build Scalable Operations

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  • Partner Playbook, Video

New Revenue Stream for MSPs: How Alternative Payments Is Reinventing B2B Payments

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  • Partner Playbook, Video

Field Effect’s MDR Recipe for MSPs: Streamline Security, Reduce the Noise

Field Effect’s MDR platform, purpose-built for MSPs and small and medium businesses, is designed to provide clarity and visibility “instead of noise,” says Marty...

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  • Partner Playbook, Video

The Risk Advisor Shift SeedPod Cyber Wants MSPs to Make

MSPs increasingly find themselves at the intersection of cybersecurity and cyber insurance, with their clients looking for guidance. SeedPod Cyber is offering a path...

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  • Partner Playbook, Video

ControlCase: Putting MSPs at the Center of Their Customers’ Compliance Universe

ControlCase, a compliance-as-a-service provider, “has an army of people dedicated to helping [you] get through the challenges of compliance and cybersecurity services” and “a...

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  • Partner Playbook, Video

Shift Security Expertise Right: Huntress’ Mutual Success Plan for MSPs

Huntress wants MSPs to “shift security expertise right” and get it off their plate. Jeremy Young, community growth strategist at the managed security platform...

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  • Partner Playbook, Video

The Power of the Platform: Barracuda Wants to Help MSPs Deliver More Value

Barracuda recognizes that MSPs all have competitors “knocking on the door,” says Greg Saenz, vice president of channels for the Americas. That’s why the...

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  • Partner Playbook, Video

ESET’s All-In Approach to MSP Partner Experience and Success

Cameron Tousley wants MSP partners to be “wowed” by every member of their team at ESET, from sales engineers and solution architects, to support...

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  • Partner Playbook, Video

Partner Playbook: Bitwarden Wants MSPs to Protect What’s Important with Trusted Credential Management

Bitwarden’s MSP partners increased their total managed seats by 97% year-over-year last year, and the password management company wants to continue accelerating that trend...

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  • Partner Playbook, Video

Cavelo Putting the ‘Meat and Potatoes’ into Its MSP Partnerships

Cavelo, an attack surface management platform provider, is ramping up its MSP partner program and promising to put the “meat and potatoes” into its...

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  • Partner Playbook, Video

Partner Playbook: How MSPs Can Turn Email Security into Profit with EasyDMARC

“Everybody’s getting on the DMARC train,” says Mike Anderson, global channels director for EasyDMARC, an email security and DMARC solution provider. “DMARC is as hot...

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  • Partner Playbook

Partner Playbook: The SuperOps ‘Secret Sauce’

SuperOps, an all-in-one RMM-PSA platform for MSPs, is on the move. The company started 2025 with a $25 million investment, bringing SuperOps’ total funding...

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