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Partner Playbook

Welcome to Partner Playbook, where channel chiefs reveal how MSPs can optimize their partner experience to maximize revenue, the upcoming innovations that will give them a leg up on the competition, and key trends on the horizon. Check out these honest, cozy conversations with MSP Success/Big Red Media’s Tonya Gentry on what true partner success looks like. 

  • Partner Playbook, Video

Partner Playbook: Bitwarden Wants MSPs to Protect What’s Important with Trusted Credential Management

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  • Partner Playbook, Video

Cavelo Putting the ‘Meat and Potatoes’ into Its MSP Partnerships

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  • Partner Playbook, Video

Partner Playbook: How MSPs Can Turn Email Security into Profit with EasyDMARC

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  • Partner Playbook

Partner Playbook: The SuperOps ‘Secret Sauce’

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  • Partner Playbook

Partner Playbook with WhiteDog: Cybersecurity Distilled for MSPs

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  • Partner Playbook

Partner Playbook: Flexera Shifts from MSP Friendly to MSP First

Flexera, a provider of technology spend and risk management, has been ramping up its commitment to MSPs, closing out 2024 with a significant investment...

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  • Partner Playbook, Video

JumpCloud Helps Partners Adapt to Change

Discover how JumpCloud’s new partner program is tailored to MSPs at every growth stage. In this episode, Antoine Jebara shares insights on partner feedback,...

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  • Partner Playbook, Video

Partner Playbook: Sophos Is Focused on Driving Partner Success

Helping MSPs dynamically respond to new challenges is a key focus for Sophos, according to Teresa Anania, chief customer officer. Appointed in July of...

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  • Partner Playbook, Video

Partner Playbook: Syncro On The Business of Being an MSP

There’s something Syncro Channel Chief Andy Cormier, who was promoted to that position in November, wants MSPs to know: “We understand the business of...

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  • Partner Playbook, Video

Partner Playbook: Mimecast Wants MSPs To Know They’re Open for Business

Human risk management vendor Mimecast began a new era in 2024. It was marked by a leadership change, several strategic acquisitions, a new MSP...

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  • Partner Playbook, Video

Partner Playbook: Auvik On MSPs’ SaaS Management Opportunity

In this episode of Partner Playbook, Mark Rawls, president of Auvik, talks with Tonya Gentry, chief sales officer at Big Red Media and MSP...

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  • Partner Playbook, Video

Partner Playbook With Tonya Gentry: How Phoenix Helps MSPs Guard Against The Silent Threat

Tonya Gentry CSO of Big Red Media/MSP Success speaks with Phoenix about how MSPs can protect the often-overlooked firmware layer. Learn about the powerful...

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  • Partner Playbook, Video

Partner Playbook With Tonya Gentry: Wildix’s Mission To Empower More MSP Partners

MSPs that partner with UCaaS platform company Wildix determine their pricing and margin and own the customer, “but that’s not the end of the...

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  • Partner Playbook, Video

Partner Playbook With Tonya Gentry: How Todyl Gives MSPs The Tools To Be ‘Security First’

Fresh off last month’s announcement of a revamped partner program, cybersecurity company Todyl is already piloting what could be a new 2025 benefit for...

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  • Partner Playbook, Video

Partner Playbook With Tonya Gentry: How Celerium Rightsizes Network Security for MSPs

Celerium’s Vince Crisler on why Network Defender is the right-sized, automated solution for protecting MSPs’ SMB customers....

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