“Everybody’s getting on the DMARC train,” says Mike Anderson, global channels director for EasyDMARC, an email security and DMARC solution provider. “DMARC is as hot as it gets in the cybersecurity industry.”
DMARC (Domain-based Message Authentication, Reporting and Conformance) is a standard that helps prevent spoofing by verifying the sender’s identity. It’s “hot” because major sending sources like Google and Yahoo require it.
The good news? Anderson says EasyDMARC’s platform helps MSPs monetize what’s traditionally been behind-the-scenes work and generate new leads for their business.
In this latest edition of Partner Playbook, Tonya Gentry of Big Red Media/MSP Success chats with Anderson about the resources EasyDMARC provides MSPs partners to help them grow business, including tools to identify opportunities in their market. He also reveals some upcoming enhancements to their platform. He notes one in particular that will drive more traffic to an MSP’s website AND reduce tickets.
