From Success To Significance

According to Dr. Phil in his book “Self Matters,” you can trace who you’ve become in this life down to three external factors: 10 defining moments, seven critical choices, and five pivotal people.

In some cases, these are negative experiences, choices, and people who have forever left their stain on you. In other cases, like for me with the man in this month’s cover story, they are intensely positive and have inspired, led, and mentored you to become the best version of yourself.

I first saw Dr. Nido Qubein speak at a marketing conference back in 2008. At the time, I was in the early days of getting my business started, and I ran into a client, Jeff Johnson (who now leads our Big Red Media division), who was also attending. I nearly skipped Dr. Qubein’s evening session because I had never heard of him before and thought to myself, “What could I possibly learn from the president of a university?” Dumb, I know.

Thankfully, Jeff convinced me to stay, assuring me that this was probably someone I’d really like to see — and he was right. For the rest of Dr. Qubein’s presentation, I was mesmerized. He had such an endearing and compelling way of engaging with the audience, and his message, “How To Be A Godiva In A World Of Hershey Kisses,” was both profound and entertaining to see. I knew I needed more.

From there, I made a point to learn from and engage with him in various ways, starting with buying and reading his books, bringing him to speak to my clients on multiple occasions (they NEVER tire of his message), enrolling in his mentoring program, and bringing groups to High Point University to see his brilliance in action. He never disappoints.

In my career, I’ve had the opportunity to meet and spend time with dozens of high-performance people, from all the Sharks on “Shark Tank” to icons like Buzz Aldrin and sports legends like Mike Ditka and Peyton Manning. Out of all of them, I can tell you that I have never met a more intelligent, high-integrity, hardworking, and generous entrepreneur than Dr. Qubein. He is a gift to this world and on my personal list of the five most pivotal people I’ve met in my life.

One of the key lessons I’ve learned from him is to set a higher standard than “success” for myself and my organization — one of significance. To do that requires you to develop yourself and your organization to inspire excellence by being excellent. To be transformational to the people I work with and for, not just transactional. To elevate myself from a “sea of sameness” and never settle for mediocrity in anything or “good enough.”

If you ever get the opportunity to go to High Point University, take it. I guarantee it will be one of the most inspirational experiences of your life.

Bonus: I’ve posted a video clip of Dr. Qubein onstage at the 2019 Boot Camp where he last spoke that I believe you’ll find inspiring at

There’s no doubt about it: Robin Robins has helped more MSPs and IT services companies to grow and prosper, liberating them from stagnation, frustration, drudgery and low incomes. For over 20 years, Robin has been showing MSPs and IT services firms how to implement marketing plans that attract higher-quality clients, lock in recurring revenue streams and secure high-profit contracts. Her methods have been used by over 10,000 IT services firms around the world, from start-ups to multimillion-dollar MSPs. For more information and a FREE copy of The MSP’s Ultimate Guide To IT Services Marketing And Lead Generation, go to



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