Author: Robin Robins

Endless Shrimp

I’m often perplexed by the obvious bad decisions and rookie mistakes people make in marketing. If ONE bad promotion takes you out this fast, you’re already on life support, barely hanging on.

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Fake News: Extra! Extra! Lie All About It!

It’s critical to FIGHT the urge to form quick opinions and subsequently act without 100% concrete evidence and FACTS. Almost nobody takes the time to fact-check everything they read and hear. They see a single chart, read a headline, skim an article or hear a 10-second media clip and arrive at an assumption and belief about a person, a situation or an event and what it means, more often than not already hardened in their opinions and unwilling to entertain any argument or data contrary to that idea.

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I Wish You Were More Educated Too

Most people are forming opinions with very limited experience and/or very little knowledge of history, study or FACTS. They’re coming to conclusions based on biased information put out in short little “tweets,” never questioning anything and displaying ZERO curiosity or critical thinking. Worse yet, many people are shaming others for even raising questions. If you questioned the efficacy of masks during Covid or the safety of the vaccine that was rushed to market, you were called a conspiracy theorist (or worse) and told to just shut up, get in line and “trust the science.”

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Don’t Take Any Crap

In terms of your business, if you cower and fear taking a stand for yourself, failing to draw a HARD LINE to protect you and your organization, you WILL be taken advantage of. It’s really that simple. There are a lot of people out there with their own agenda who aren’t going to give a rip about you. Many want to take you out, harm you and damage you out of spite and jealousy. Others because they want what you have (competitors). If you choose to overlook attacks on your character or anything that might hinder or harm your ability to achieve maximum growth and profits, or even peace of mind, you WILL be harmed.   

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Stupid Fools

Hey, it’s STILL April and therefore I’ll take the liberty of extending April Fool’s Day to the entire month with this little ditty. My

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Gross Injustice

Most people remember where they were when O. J. Simpson’s famous “If it doesn’t fit, you must acquit” trial of the century ended in a not-guilty verdict. I was one of the millions of people who were astonished by that decision. Of course, I wasn’t in the trial and have to trust that the jurors came to the best decision they could with the evidence provided. DNA analysis was in its infancy then and the police made serious mistakes in handling the case.

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Show Business

You wouldn’t be human if you didn’t have these moments of sheer frustration, fear and discouragement, didn’t seriously consider giving up and going in a different direction – and many do. In fact, MOST do quit, which is why only a very tiny percentage make it to the top of their industry or market and accomplish what they’ve set out to do, which was part of my opening night presentation.

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Who Are You Listening To?

As I’ve often said, the most expensive advice is WRONG advice, and you really need to watch who you are allowing to influence your decisions. Are they really an expert? Have they actually done what they are advising you on? Upon what FACTS are they basing their advice? There are a lot of “gurus” out there pushing the latest method of how to become a passive millionaire in 30 days while sitting at the kitchen table in your underwear (which WAS a program at one time). Most of the people selling lucky charms are empty suits with a good sales letter and a publisher.

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Are We There Yet?

Choosing what you want is one of the most difficult things to do in life – and it is my experience that most people think they know what they want but are extremely vague about their ambitions, thinking in general terms, saying to themselves and others, “I want to have a ‘successful’ business,” without specifically defining what a “successful” business is to them.

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