If there was ever a year that showed what MSPs really care about, this was it.
From hard truths about profitability and sales burnout to ethical growth, customer expectations, AI disruption, and even how MSPs show up in a crisis, the stories you read most in 2025 tell a clear story of their own. These weren’t clickbait headlines—they were practical, sometimes uncomfortable, often eye-opening pieces that sparked conversations and changed how MSPs think about running their businesses.
Whether you’re here to revisit a favorite, catch up on one you missed, or spot the patterns shaping the year ahead, this list is a snapshot of what mattered most to the MSP Success community in 2025—ranked by you. Here’s the countdown!
#10 MSP Scorecard: 10 Metrics You Must Track to Prosper and Scale
Think your MSP is healthy because revenue is up? Think again. Revenue alone doesn’t tell the whole story. In this article, industry veteran Jeff Farr reveals the 10 key metrics he uses to steer his companies, USA Cyber, an MSP/MSSP, and Sera-Brynn, a compliance advisory and assessment firm. Farr explains how monitoring recurring revenue, sales pipeline, and enterprise value can uncover hidden risks, maximize profits, and help MSPs scale smarter. Stop guessing and start measuring to truly understand the health of your business: The right data can turn small insights into big wins and ensure your MSP is not just growing, but thriving.
#9 Build Trust as an Ethical MSP to Stand Out and Gain High-Value Clients
Not all MSPs are created equal—and the best ones know that ethics isn’t just the right thing to do, it’s good for business. This story explores how leading MSPs leverage transparency, responsible sales practices, and client-first decision-making to attract high-value customers and gain a competitive edge. From no-surprise billing and data ownership to honest service recommendations, ethical MSPs are building trust that keeps clients loyal and prospects eager. Discover how putting integrity at the center of your business can differentiate your MSP and turn ethics into a powerful growth strategy.
#8 The MSP Owner’s Sales Trap: Too Busy to Handle Sales, Too Broke to Hire Help
Too busy to sell, but not profitable enough to hire a salesperson? You’re not alone. This practical, no-fluff column from sales expert and contributor Ray Green tackles the MSP owner’s most common growth trap: owner-led sales burnout. Instead of treating it as a liability, Green reframes owner-led selling as a strategic advantage—if you run it with discipline. With seven concrete strategies to prioritize revenue-driving activity, systematize follow-up, and protect your time, Green shows MSPs how to escape the hamster wheel and build a sales engine that can actually scale. Ready to get off the hamster wheel?
#7 Cooking Up Success
After two decades of working with thousands of MSPs, TMT and MSP Success founder Robin Robins calls out the mistakes that keep firms stuck—and they’re not technical. From underfunding marketing and sales to chasing shiny objects and ignoring leadership skills, the piece pulls no punches about why growth stalls. With vivid metaphors and hard-earned wisdom, it reframes success as something built in a “messy kitchen,” where discipline, financial literacy, and persistence matter more than tools. For MSPs tired of spinning their wheels, this story resonates as both a wake-up call and a much-needed reality check.
#6 What Your MSP Customers Really Want (And It’s Not What You Think)
Think your customers choose you for your tools, certifications, or tech stack? Think again. This eye-opening National IT Service Provider survey of nearly 500 MSP customers, conducted by MSP Success, reveals what actually drives buying decisions—and it’s far more basic (and human) than most MSP marketing suggests. Fast response times, real understanding of the customer’s business, and access to a live, local expert matter more than price, contracts, or compliance acronyms. Packed with real customer voices and practical takeaways, this story challenges MSPs to rethink their messaging—and focus on delivering what clients truly value.
#5 Kaseya Announces Kaseya 365 Ops and Kaseya SIEM at Connect 2025
Kaseya made waves at Connect 2025 in April 2025 with two launches that could reshape MSP operations and security. Kaseya 365 Ops is a single, tightly integrated subscription for running an MSP—PSA, billing, automation, vCIO, quoting, and built-in AI—at a price designed to reset the economics of scale. Paired with the debut of Kaseya SIEM, which unifies endpoint and SaaS threat detection into one managed response platform, the announcements signaled Kaseya’s ongoing push toward simpler stacks, deeper automation, and stronger margins. Early MSP feedback suggested this may be more than just another product release.
#4 MSPs Step Up During SoCal Wildfires: Keeping Businesses Running And Communities Supported
When Southern California wildfires threatened lives, livelihoods, and infrastructure, MSPs stepped up as true first responders. This powerful story highlights how local providers kept payroll running, restored access for displaced workers, protected critical projects, and helped communities recover—often at no cost to clients. From rapid-fire technical improvisation to long-standing disaster plans put to the test, these real-world examples show the human side of managed services. It’s a reminder that MSP value isn’t just measured in SLAs and uptime—but in trust, leadership, and showing up when it matters most.
#3 Microsoft’s Latest Price Increases: What MSPs Must Know to Protect Profitability
Microsoft announced licensing changes early in the year that rolled out through 2025. They were a margin landmine—and MSP Success contributor Matt Katzer, founder and CEO of KAMIND Cloud Solutions Advisors, made sure MSPs didn’t miss the details. His detailed breakdown explained why the NCE shift, the end of Legacy CSP, new tenant-level enforcement, and a 5% surcharge on annual plans paid monthly directly threatened MSP profitability. The analysis also revealed a major opportunity: Microsoft’s move away from smaller Enterprise Agreements opens new doors for CSP-led growth. Packed with timelines, real-world implications, and clear action steps, this story showed MSPs how to protect margins, guide clients through change, and turn confusion into competitive advantage.
#2 Take My Money, Please…
What does a failed attempt to order flowers have to do with MSP growth? Everything. This Robin’s Rant exposes how businesses lose sales not because of bad offerings—but because they make it painfully hard to buy. Eight phone calls, zero results, and one clear lesson: the winners aren’t always better, they’re easier to do business with. Using the rise of 1-800-Flowers as a wake-up call, this piece challenges MSPs to confront their own friction, follow-up failures, and silent phones. It’s a blunt reminder from TMT and MSP Success founder Robin Robins that in crowded markets, accessibility beats differentiation—and silence kills sales.
#1 Survey Results! The Automation And AI Revolution: How Forward-Thinking MSPs Are Getting Ahead
AI isn’t just another shiny tool—it’s the biggest inflection point MSPs have faced in years. In our most-read story of 2025 (no surprise!), MSP leaders reveal how AI is already reshaping operations, sales, service delivery, and recurring revenue—and where the real risks lie for those standing still. Backed by exclusive MSP Success Reader Survey data, the story exposes who’s using AI to do more with less, who’s monetizing it as a new service, and why many believe this moment rivals the rise of cloud and cybersecurity. The divide is forming fast. It begs the questions, are you positioned to win—or about to be left behind?
