CoreView, a Microsoft 365 management platform, continues its advance into the channel with a new MSP partner program that includes training and enablement along with usage-based pricing.
“We’ve taken our skews and product packaging and built them in a way that it’s easy to get started with that consumption model, which is what most managed service providers demand from a vendor,” explains Gill Langston, who recently came onboard as senior director of worldwide MSP and OEM. “We’re really focused on making sure that we can get these solutions in their hands [so they] can start using them and then continue to grow as they see value.”
CoreView’s move to become a channel-first company includes last November’s appointment of channel expert Simon Azzopardi as its new CEO; the acquisition of Simeon Cloud, a provider of Microsoft 365 tenant configuration management; and the addition of other key executives who will be supporting its channel and MSP partners.
Mike Gagliardo, who joined CoreView last year as director of North America Channel, says the company has had a channel focus for a number of years, but in the last year or so “made the pivot” to leading with the channel.
For MSPs managing Microsoft 365 for their SMB customers, CoreView enables them to do so efficiently and at scale, Langston says. “We see a lot of value for managed service partners when it comes to the CoreView offerings. Simeon Cloud focuses on management and automation of configurations at scale within Microsoft 365 tenants, and CoreView’s focus is managing and governing the objects and behaviors inside those Microsoft tenants. So together they make a really powerful combination to help you get visibility, and make sure that you are accurately managing and configuring your tenants, and they [MSP] can prove that value as well” with reporting.
Langston says CoreView has over 210 MSP partners onboard today and is signing up new MSPs daily.
CoreView started offering MSP clinics in January, Langston says, and just began weekly demos.
In addition, Langston says they have been building MSP-focused content into CoreView University, both technical and sales and enablement training, “because those two really go together with managed services because a lot of them are wearing multiple hats. The idea is that we’re going to have a track for managed services in our education to make sure that they have the resources they need.”
While Gagliardo says CoreView does not yet offer MDF for MSP partners, “we do have a bucket of funds that we’re working case by case with partners when they talk about events and different things that they want to do.”
For resellers, CoreView has a two-tier program that offers deal registration and funds as the VARs advance with training and certification.
Addressing MSPs’ Needs
Resellers and MSPs have different needs, Langston says, “and we want to make sure we’re addressing those.”
For MSPs, the core value is the ability to deliver their cornerstone Microsoft 365 services more efficiently and securely. “Clicks are currency for an MSP; the time that they spend clicking on things is a real cost to them. … and then there’s also the concern about, ‘am I properly managing all of these different tenants throughout all of my customers’? What CoreView focuses on is the automation component that gives you almost a multiplication factor on the efficiency side, while at the same time making sure that you’re accurately servicing your customers and configuring the tenants in a secure way, so it reduces the risk. … And then the reporting to be able to show proof of value. Those are all things that are extremely important to a managed service provider.”
CoreView will be bringing its message to the MSP community throughout the year, Langston says. “MSP is all about community and we are doubling down on meeting them where they are, which means we have a commitment that we’re going to be attending one MSP-focused event monthly. We want to be able to get in front of our existing MSP partners and new ones and have experts there that are available to have discussions about what they need, what they like, what they don’t like, and how we can help them further.”
