Making A Mess To Make The MAXIMUM MSP Profit

When on video, I make sure my office behind me is clean, neat, and orderly – but what you don’t see off camera are piles of papers, books, marketing pieces, magazines, used coffee cups, pens, two calculators, and a plethora of Post-it notes holding quickly scribbled ideas or actions I don’t want to forget. I look like a marketing hoarder.

If you contrast that with the rest of my house, you’d think I’ve got a badly formed clone of me in my office working away (it would explain for many people how I get so much done). If you know me, you know I NEED order. In fact, I’m a little obsessed about it – just like the Pacific cleaner shrimp from Finding Nemo. Order calms me.

But here’s the reality: there’s profit in chaos. One of the reasons so many small businesses stay small and make so little headway, NOT going full speed ahead, is their aversion to chaos. Personally, I don’t know how to work in an orderly, neat office IF the goal is maximum productivity, under extreme deadlines and a crushing workload and with MULTIPLE critical projects firing off simultaneously. I operate where an idea is launched without being fully baked, everything ready and prepared, organized and planned.

At the moment I’m writing this, I’ve got 4 events for the month, 2 that are newish and require careful planning of content, speakers, printing, and event logistics, in addition to speaking at another event in Vegas, again requiring multiple things we are doing to maximize the profit from having to lose 4 (expensive) days. I need to walk out of there with over $75,000 in MRR or I would have been better off staying home. (By the way, many people do not do this kind of math when considering investing time into any activity.)

I also have to continue to run the business, hiring, managing, and marketing. We also just kicked off a new series of MSP Launch Academy events and have the July Producers Club event looming in 6 weeks, 4 major writing projects I need to get done, a contract with a vendor for building a compliance-as-a-service campaign, a private client and a number of various mundane operational items to complete. Is it any surprise we’ll grow by 25% to 30% this year?

To pull this off, you need 2 things: 1) emotional strength to deal with the extreme pressure and stress to get work done, and 2) self-generated URGENCY to grow. As mentioned above, this is why so many MSPs are barely treading water – they put zero urgency on themselves and their organization to perform, to grow and to profit. Putting this kind of pressure on yourself doesn’t feel good, any more than pushing yourself physically in a workout to get stronger, faster feels good. The desire to “take it easy” anchors most to non-action or very, very slow action.

I’m often asked if I can tell who is going to succeed in business – and if so, what are the “tells”? It’s none of the things our society would have you believe. It’s not age, race, religion, background, sexual orientation or any external factors. It’s simply the willingness to bear the stress, pressure, chaos, and inevitable criticism that comes from making BIG messes in business, then rapidly, urgently working to clean them up while you create 3 more messes.

Want a PLAYBOOK for how to close a managed services contract with ease? Join us for a 2-day workshop where you will be given a step-by-step sales blueprint for presenting and closing. Discover more at

There’s no doubt about it: Robin Robins has helped more MSPs and IT services companies to grow and prosper, liberating them from stagnation, frustration, drudgery and low incomes. For over 20 years, Robin has been showing MSPs and IT services firms how to implement marketing plans that attract higher-quality clients, lock in recurring revenue streams and secure high-profit contracts. Her methods have been used by over 10,000 IT services firms around the world, from start-ups to multimillion-dollar MSPs. For more information and a FREE copy of The MSP’s Ultimate Guide To IT Services Marketing And Lead Generation, go to


Be Notified When New Robin's Rants Are Published


Upcoming Events

Stay Up To Date

Thousands Of MSPs Trust
MSP Success Magazine
For The Best Industry News, Trends and Business Growth Strategies

Never Miss An Update