Freedom Is The Opportunity To Create Your Own Circumstances

Freedom Is NOT The Right To Do As You Please Without Consequence, But The Opportunity To Make Choices To Create Your Own Circumstances

Happy “freedom” month to our US, French and Canadian members. Given the number of International folks who actively read this, I would be remiss to overlook that many of them are not celebrating their country’s freedom this July. However, every country has SOME holiday or celebration where freedom from oppression is celebrated, so I’m going to take a minute to define what I believe freedom is in the broadest sense.

That’s because the desire to be free is a shared, common value and a prize worthy of pursuit and sacrifice. It’s the primary reason people go into business for themselves: freedom from having a boss…freedom from having someone telling them what to do and how to do it…freedom to keep the hours they want…freedom to work as much or as little as they want.

The motivation for me to learn how to sell was financial freedom; this was the ONLY job where I could earn as much as I wanted based on my performance, NOT based on my background, age, sex, lack of education, lack of experience, hours worked or even “what the job pays.” To quote Zig, I could wake up one day and decide to give myself a raise – and it would be effective as soon as I did.

But as the saying goes, “Freedom isn’t free.” It’s earned. Fought for. Protected. If you desire financial freedom, you don’t get it by wishing for it or demanding it from others, and you certainly don’t get it by p’ing and moaning about your external circumstances, wishing it were easier or hoping things will get better. You get it by going out into the free market and earning it like everyone else, overcoming the SAME problems, challenges, obstacles as everyone else.

The GOOD NEWS for some: success, in any way you want to define it, is a choice. This is a very “inconvenient truth” for many who are failing and cling to their good excuse, preferring it over a good opportunity.

You can CHOOSE to spend 30 minutes, an hour or more a day working on improving your ability to sell, or you can choose to watch TV, screen-suck Facebook or consume some other “entertainment” on your phone.

You can CHOOSE to get up at 5:00 a.m. and work ON your marketing, work ON your business, work ON creating systems and process, or you can choose to get up at 7:00 a.m. or later and complain that you “don’t have any time” to do marketing.

You can CHOOSE to spend your money on cars, vacations, new technology and gadgets, or you can choose to invest that into a seminar or workshop.

You can CHOOSE to read a book or watch TV. To improve yourself or not. That is 100% your choice. Here’s the bottom line:

Nobody has the right to complain about something in their life or their business they don’t like, or any negative situation that they are not ACTIVELY working on improving or changing.

I know I’ve done this “rant” before but it bears repeating. I’m sick to death of people – educated, capable, grown adults who chose to go into business for themselves – complaining to me about how there are “no good people to hire” or about how “clients don’t value IT” or about how hard it is to make money in an IT business, how hard it is to manage their time, how hard it is to do marketing.

Yet these thumb-sucking crybabies refuse to invest any real time or money into improving themselves. ALL of the problems they complain about CAN BE SOLVED. And not with “secrets” locked up and reserved for only a select few, but lying in plain sight, in books, in videos, in seminars and workshops. Many of which are FREE, easily accessed via the phone they carry around with them everywhere.

Today, in the free country we live in, with ALL of the information we have available at our fingertips, there is absolutely, positively NO EXCUSE for failure in business, in marketing, in selling or in improving any “failure” situation in your business that is plaguing you.

Never before have the barriers to start a business been so low. Never before have the opportunities to achieve financial independence been so great. Never before have so many powerful tools and so much technology been so readily, easily available to just about everyone.

Very few things in life, both good and bad, are unmovable and permanent. There are too many variables, too many changes in the world around us, too many paths and opportunities, to allow a situation/person/business to exist unchanged.

You might totally suck at selling today, but if you got up every single day for the next 365 days and studied and practiced how to succeed at selling – reading books, scripting yourself, practicing at getting better – improvement WOULD come. You suck at selling because you choose to suck at it and refuse to improve.

And right now, at this very moment, you are making a choice.

So as I launch into yet another jam-packed edition of the Marketing Strategy Brief to provide you with more ideas and strategies to fuel YOUR personal freedom and independence, I will remind you that everything that happened in your past doesn’t matter.

Recently I found an old tax return from 1990. I earned $11,183 TOTAL for the year. Today, my business generates more than four times that PER DAY. Was I lucky? Did I do something nobody else can do or replicate? Far from it. I just woke up every day and chose a different path.

If you want more freedom, choices and opportunity right now, you can get the free book and video “6 Ways To Double Your MSP Leads, Appointments And Sales WithOUT Spending A Dime On Advertising Or Marketing”  just go to

There’s no doubt about it: Robin Robins has helped more MSPs and IT services companies to grow and prosper, liberating them from stagnation, frustration, drudgery and low incomes. For over 20 years, Robin has been showing MSPs and IT services firms how to implement marketing plans that attract higher-quality clients, lock in recurring revenue streams and secure high-profit contracts. Her methods have been used by over 10,000 IT services firms around the world, from start-ups to multimillion-dollar MSPs. For more information and a FREE copy of The MSP’s Ultimate Guide To IT Services Marketing And Lead Generation, go to



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