Category: Culture & Lifestyle

The Secret To Retaining Customers? It Starts With Your Employees…

Employee retention is a major challenge faced by MSPs, particularly because the industry is highly competitive, and there is a significant shortage of skilled IT professionals. MSPs must work hard to retain their talented employees to maintain their competitive edge and ensure long-term business success. I’ve got a few tips for MSPs to improve their employee retention rates.

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Bring Back The Budweiser Frogs

Recently, Bud Light attempted to reinvigorate its dying brand by hiring the transgender comedian Dylan Mulvaney to star in one of their ads to celebrate her 365 days of “being a woman.” The backlash was immediate and harsh, with a call for boycotts, and sales reportedly dropping a whopping 30%. I’ve also heard (not verified) that bar sales dropped 50%.

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Where Did Your Clients Come From?

MSP Success Magazine recently polled more than 400 MSPs to find out what marketing activities brought in the greatest amount of new clients in 2022, along with predictions and goals for new clients in 2023.  

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Entitlement

Entitlement is a very unproductive emotion and one of the main reasons many fail to achieve any real success in life and in business. They feel good things SHOULD come to them and stubbornly REFUSE to do the activities that actually DRIVE success, profits, more clients, more revenue and growth.

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What’s Up With The Genuine Hate?

I’m stunned by how many MSPs actually take heed of the NEGATIVE posts on platforms like Reddit or Facebook, when it’s a known fact that so many of the anonymous posts are made by bots or fake accounts set up by competitors and disgruntled employees.

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Having The Courage To Do Business On YOUR Terms

This article is sure to fire up some well-meaning person’s hackles when they adamantly deny that THEIR relationship with their customers and employees are constructed of mutual respect and servitude – and that’s great if it’s true and not abusive to you, the business owner.

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Don’t Blame Me

The “Covid cop-out” is yet another never-ending “Don’t blame me” game that is NOT an acceptable excuse nearly 3 years later.

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