
Feelings…
According to USA Today’s Ad Meter, Budweiser won the Super Bowl’s best commercial for 2025 by bringing back the Clydesdales in their “First Delivery” commercial that reads more like a feel-good Americana movie about an underestimated “hero” proving his worth than a beer ad. Coming in at a close second was Lay’s “Little Farmer” ad, which is identical in storyline to the Budweiser commercial, only using a little girl instead of a pony. There IS a formula there.


















