This past Friday, I was on a call with our Client Coaches to go over a prospecting challenge we set forth for our MSP Launch Academy members. The goal was to initiate a warm outreach and prospecting sequence we have, starting with only 5 prospects per week and building up to 50 per week. A VERY doable campaign that is the cheapest, easiest way to generate leads that I have.
The following is the speech I delivered at the opening night of the MSP Titans Of The Industry Awards Gala. I heard from MANY people that they found this to be inspiring, so I decided to share it here.
“I find the projects I’m most excited to work on are nearly always the projects that have really fantastic people associated with them.”
On my way to the airport to leave Vegas after one of our events, my driver asked if Lady Luck had smiled at me while I was there – an indirect way of asking if I had made any money. I replied, “I grabbed that b*tch by the ankles, turned her upside down and shook every damned nickel out of her drawers.” That got a laugh. I declined further comment to him, leaving him immensely curious, I suppose…
On a phone consultation a client he said to me, “I wish it was as easy to make an IT services sale as it is to sell what you do.” Ha! Hahahahaha! I laughed till I cried. He actually was sincere, so I took a little bit of pride in the fact that I make it look effortless. All true pros do. But EASY?
For most of the CEOs reading this, I would say you are very likely underpaid for the work, worry and effort you’ve put in to get where you are. Given that 96% of the American public do NOT have to make a payroll, they cannot possibly understand the difficulty of the task required to start, grow and run a profitable business, nor do they appreciate the risk involved in getting paid LAST as the CEO.
“If I saw a competitor drowning, I’d shove a hose down his throat.” Ray Kroc, McDonald’s founder
Last week, I hosted rock legend Gene Simmons at our Producers Club meeting to interview him onstage. Let’s just say it was not a typical interview.
Some customers are giant, flaming a-holes. An MSP from Texarkana told me he refused to install a server for a law firm over a
I LOVES me some Halloween. The decorations, TV shows, costumes, you name it. If, like me, you like being spooked to the point of having the little hairs on your neck stand up, may I suggest a completely free, readily available horror show you can use to entertain yourself year-round? Record and listen to how your employees, techs and supposed-to-be salespeople are handling inbound calls to your office. Trust me, you’ll have nightmares for WEEKS.
