It’s baaaaack…
Hearken unto me and allow me to introduce you to the NEW and EASY way to lose a lot of weight fast, WITHOUT diet and exercise, WITHOUT the annoyance of counting calories and doing cardio, WITHOUT having to muster up discipline to not eat donuts and cheeseburgers.
It’s called Ozempic, which is a type of GLP-1 medication designed to control the blood sugar of people with type 2 diabetes but has now caught on as a rapid weight-loss hack and is being sold at luxury gyms, online pharmacies and WeightWatchers.
Like all other quick-fix weight-loss products, I give it a year before it’s yanked from the market with serious side effects like all the others before it; and while I’m far from qualified to provide financial advice, you might talk to your financial advisor about buying stock in Novo Nordisk, the company that makes Ozempic, or in Eli Lilly, which makes a similar diabetes drug, Mounjaro, whose stock price shot up from $300 per share to over $800. Wonder why. Just be ready to sell when the lawsuits start coming in for serious side effects like bowel obstructions and thyroid tumors. But hey…you’ll fit into those skinny jeans!
It’s Marketing 101: People want to buy Easy buttons in spite of the dangers, side effects and lack of efficacy of ALL of these methods.
This is no different than Frito-Lay’s WOW chips that came out in the ’90s that contained Olestra, a fat substitute that was unable to be absorbed into your body, thereby making them “fat-free.” Problem was that it caused explosive diarrhea, cramping and anal leakage. G-d forbid you sneeze when wearing white pants.
Sensa, another fad weight-loss product that gained massive popularity back in 2014, promised you could lose 30 pounds by simply sprinkling the magic powder on your food. Want cheesecake? A greasy bacon double cheeseburger? Go for it…just shake a little of this on your food, eat and lose weight. Isn’t that nice? No counting calories or spending “all your time working out.” That advertising promise landed them with a $26.5 million FTC fine for false claims and put them out of business. ALL of this is nothing new because Easy buttons are perennial bestsellers.
This obsessive-compulsive desire for EASY RESULTS is also one of the biggest reasons why only 1% of the functioning businesses out there truly succeed and create substantial wealth for their owners. Go on and hate me if you will for that statement. It IS an uncomfortable truth, but a truth nonetheless.
The other 99% constantly, eagerly and foolishly seek EASY buttons to avoid doing the work that is necessary to get into the top 1%, or even the top 20%. Success in business – or any endeavor you choose to win at – requires hard work, discipline, focus, sacrifice and a WILLINGNESS to put in the hours, days, weeks and YEARS required.
If there’s one universal truth in this world, it’s that there is no substitute for hard work, no shortcut or magic pill for above-average results and no easy path to the top. I don’t care how many “4-Hour Workweek” books you read, ChatGPT tools you buy or how clever you are. The only method for obtaining success that works 100% of the time for 100% of the people is putting in the work to get the job done and NEVER giving up or giving in UNTIL you get the result you’re after.
If you want to know why I’ll never have 100% market share in the MSP industry, this is a big one: I do not promise to make anyone’s life easier. My program is all about discipline and hard work, put in over years of time, not days or weeks. While I can make it “easier” in the sense that I can show you how to work smarter and be more strategic, I never promise this as the “no work” plan.
Let me also add that I completely understand why people want Easy buttons and simple solutions. Who wouldn’t? If you’re obese and have failed to lose weight because you cannot get yourself disciplined to follow through on a diet and exercise program, I completely understand the sore temptation of injecting yourself with a magic drug that makes the weight fall off. That doesn’t make you a lesser person. It makes you human.
But you HAVE to be smarter than chasing quick fixes and Easy buttons IF your goal is to be truly successful in whatever your aim is. This is true in sales, health and fitness, relationships, sports, being a parent and even in mastering a craft you want to learn, but particularly in business. If your goal is to have a truly profitable, productive, stable business, potshot quick fixes aren’t the way to get the results you want.
Join industry leaders at this year’s IT Sales & Marketing Boot Camp April 2-5 in Nashville to get the strategies to make every marketing dollar count. Reserve your tickets here: https://robinsbigseminar.com.
