It isn’t often I meet someone who doesn’t have at least a tiny competitive bone in their body. Who wouldn’t respond by physically sprinting to the words, “I’ll race you there!” Competition fuels business, and for MSPs, the competitive landscape is treacherous. It’s important to prioritize your crew and ensure their engagement is at the forefront of your business strategy because if you aren’t taking care of those who are caring for your customers, you risk churn – from both employees and customers.
Employee recognition goes beyond a simple thank you. It is important to ensure you have a game plan, pun absolutely intended. In particular, gamification brings a whole new level of engagement to your organization. It fosters skill development, promotes teamwork, and ignites a passion for excellence in your team members. By infusing gaming elements into various departments, from staff training to KPI and SLA achievements, you can create a positive culture that drives results.
One of the most significant trends in the workplace today is gamification, and its popularity is rapidly growing. The global gamification market is expected to increase at a compound annual growth rate (CAGR) of 27.99 percent during the forecast period. Data shows the global gamification market size was estimated at USD 10.5 billion in 2021 and it is expected to reach around USD 96.8 billion by 2030.
Why Would The Gamification Industry Be Growing Like This?
In short, gamification is a money maker because it works. For new employees, gamification improves learning retention and makes work feel a little more fun. Training becomes not only organized but enjoyable, inspiring them to embrace their roles with enthusiasm. This boosts their job satisfaction and commitment to your organization, setting the stage for success from day one. For long-term employees, consistent engagement through competition keeps day-to-day tasks fresh, and knowing management is not only paying attention but actively rewarding a job well done, goes a long way.
Here are the key advantages you can expect:
1. Teamwork and collaboration flourish through interactive activities.
2. Employees feel a sense of accomplishment and progress as they are rewarded for their achievements.
3. Motivation soars as employees go above and beyond, knowing their efforts won’t go unnoticed but will be rewarded.
4. Remember, happy and motivated employees mean delighted and satisfied customers!
All of these benefits lead to your bottom line expanding. Employee retention means saving labor costs over time, and motivated, seasoned employees mean you retain customers. Those happy customers will give you referrals and expand services, and as their businesses grow, so does your revenue!
Don’t just take our word for it; the statistics speak volumes! A whopping 95% of employees enjoy gamified elements at work, with 72% admitting it motivates them to work harder. And guess what? It even makes your company more appealing to potential employees during recruiting!
Let’s pivot here and take a look at how gamification has helped partners using Crewhu scale their business. Many businesses need the help of an MSP to provide technology support and services for remote work and other new technical demands, which is why MSPs are so in demand. However, most MSPs don’t have the bandwidth to bring on these new customers, so they keep losing opportunities. The problem isn’t just about sales – it’s about operational maturity and efficiency.
For one of our highly engaged MSP partners, Kraft Technology Group, this had been a big obstacle to growth in the past. Another challenge has been with recruiting the right people for the right job. MSPs need to have people on board who are willing and able to document business processes and help the business grow. This takes much more than just following a procedure or completing a task. Great employees do those things too, but they also update tasks, create new ones, and keep improving processes. Read the full case study here.
When the right metrics are being tracked, everyone is committed to documenting, and rewards systems keep employees engaged and customers satisfied. And what is one way to improve a process that is rich in metrics? GAMIFICATION.
To make the most of gamification, download the Gamification Game Plan worksheet. If you want to take things a step further, sign up for a free trial today at www.crewhu.com/mspsuccessgame and try out gamification right away!
