Why Follow-Up Matters And Why You Should Automate It ASAP
True story. A few years ago, my wife and I decided to join a gym. There were a couple of options near our home, so we stopped by to tour each one
True story. A few years ago, my wife and I decided to join a gym. There were a couple of options near our home, so we stopped by to tour each one
Leads are the holy grail of marketing. The more leads you have, the more opportunities you open, the more deals you close, and the more revenue you generate. Right? Through your marketing
As I’ve often said, top line is for vanity, bottom line is for sanity. But how much do MSPs really make? To answer this question, we conducted an income survey of the
Earlier this year, I bought a beach house on the Florida panhandle in an area that the locals call “30A,” which is the name of the road running through all the little
If you’ve read any sales books, I’m certain you’ve learned multiple ways to overcome objections using contrast, comparison, and outright challenging the prospect. I’ve been in sales for over 30 years, and
The other day, a group of us were talking over lunch about a “new” Chinese restaurant by the office. The reason “new” is in quotes is because before it was a Chinese
If you want awesome marketing, you need to stand out. If you don’t, you’re going to lose opportunities. Building my first two businesses taught me that the only way to get in
You can almost hear the rumble as companies rethink IT. Awareness of increasing threats from unknown sources … changing requirements … IT staff run ragged trying to keep up. Last year, the
You already know that more referrals can translate into more clients and revenue. But did you know that referrals are more likely to become your BEST CLIENTS? It’s true. In fact, a
In 1923, advertising pioneer Claude Hopkins wrote the perennial bestseller “Scientific Advertising,” putting forth the radical concept that advertising should be measured and evaluated with facts, mathematics, and reason over emotion and
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