Cindy Panetti Cyr is an accomplished author and marketing expert with a deep passion for direct-response marketing, technology, and travel. As a frequent contributor to MSP Success and IT Channel Insider, she draws on her over two decades of marketing experience and uncovering industry trends, providing engaging and informative articles that captivate readers in the ever-evolving world of IT and managed services. Cindy is the co-author of No B.S. Marketing to the Affluent (3rd Edition). She has written for clients that include Zig Ziglar, Magnetic Marketing (formerly GKIC), and ForbesBooks and has been published on various online and offline platforms helping thousands of business owners stay ahead of the curve. Cindy has traveled to 44 U.S. states and 28 countries (so far!) and has lived the digital nomad life for over 15 years.