We made it through March (almost). If you were busy this week fine-tuning your MSP’s second quarter goals, you can catch up on the latest channel news here. Find out what new solutions channel vendors rolled out, what PSA vendor wants you to get into telcom, and why you are right about the struggle to get customers to take security seriously. Plus, if you missed our coverage of ESET’s latest announcement for MSPs earlier in the week, be sure to check it out here.
Products
Syncro Introduces Network Discovery Solution
Syncro, an RMM/PSA platform provider, announced a new network discovery solution. Built into the Syncro RMM/PSA platform, the network discovery tool enables MSPs to automatically identify workstations, servers, printers, and other network-enabled devices. It features customizable discovery profiles, automated scans, and seamless agent deployment, enabling MSPs to bring new clients under management quickly while maintaining full network visibility. Network discovery is included at no additional cost for Syncro’s Team Plan users.
“During this past year, we have significantly increased our engineering pace and cadence to continuously deliver more value for our growing MSP partners,” said Michael George, CEO of Syncro, in a press statement. “This new capability is evidence of that commitment as we continue innovating and delivering a platform that provides value both today and well into the future.”
Syncro Network Discovery is available now.
Integrated Financial Technologies Launches “Smartsourcing-as-a-Service” Channel Program
Integrated Financial Technologies (IFT), a provider of outsourced business processing solutions, today announced the launch of its Smartsourcing-as-a-Service program (SSaaS) for MSPs and channel partners. The white-label service typically generates margins of up to 18%, according to IFT.
Smartsourcing integrates highly skilled, North American-based agents with state-of-the-art technology to give organizations a comprehensive solution to manage both front- and back-office tasks. These might include customer service, inside sales, collections, and other support functions. The service can be customized to meet specific customer requirements, and is available as a fully branded white-label service.
In addition, smartsourcing can address a variety of vertical markets, including financial services, state and local government, and healthcare. Smartsourcing can be implemented either on a short-term project basis or as a long-term contract.
“In an uncertain economy where many agencies and departments have to reduce headcount or are experiencing skill gaps, the ability to cost-effectively address staffing needs with an easy-to-onboard team of specialized personnel is extremely appealing to businesses,” said Tod Chisholm, president of IFT, in a press statement. “This program not only expands the solution provider’s portfolio, it allows partners to strengthen customer relationships and demonstrates their ability to solve a vital challenge for business owners.”
Partnerships & Integrations
Datagate, HaloPSA, and AT&T Team Up to Get MSPs into Telecom
Halo announced a new integration with AT&T and Datagate, a provider of telecom billing solutions, within the HaloPSA platform. According to Halo, this collaboration establishes the first fully automated platform for delivering connectivity services through a PSA.
The collaboration, introduced at this week’s Channel Partners Conference & Expo in Las Vegas, is designed for MSPs looking to expand their revenue streams through telecommunications. AT&T is the first connectivity provider to be integrated with HaloPSA.
By leveraging Halo, AT&T, and Datagate’s technologies, MSPs can now seamlessly automate the procurement and billing processes for connectivity services directly within their PSA system.
For MSPs already offering connectivity services, this integration brings a new level of efficiency and streamlining to their operations. For those not yet selling connectivity solutions, it presents an opportunity to expand their service portfolio. Additionally, the integration with Datagate’s billing solutions ensures that MSPs can handle complex billing scenarios, including generating accurate invoices, managing recurring billing, and providing detailed usage reports.
“This partnership marks a new level of integration never achieved before with a PSA system for MSPs,” said Tim Barton-Wines, an executive with HaloPSA, in a press statement. “MSPs that aren’t already selling telecoms today, this milestone now means you can easily pick up telecoms to add to your wider portfolio of services—to make your business more profitable and enable you to walk into client meetings with the US’s biggest logo in mobile networks behind you.”
Industry
Cork’s Fireside Chat Offers Insights into Industry Trends
Earlier this week, Dan Candee (CEO, Cork), Austin McCord (co-founder, Slide), Aharon Chernin (CEO and founder, Rewst), and Chris Day (CEO and founder, ScalePad) sat down for Cork’s CEO Summit Fireside Chat. The online event was focused on unpacking industry trends, the advantages of choosing best-of-breed tools, and their perspectives on partner relationships.
They identified trends MSPs should bet on:
Increasing software diversity and niche tools. “I think MSPs can bet on increasing software diversity by their customers,” says McCord. “AI tools are going to enable small teams to build big products… because the barrier to write software is lower. I think there are going to be a lot of niche SaaS products showing up, and MSPs are going to need to help their clients find the tools that are good for them.”
AI and automation. “I believe automation takes MSPs and turns them into a state-of-the-art industry,” says Chernin. He also acknowledged the value problem of clients still preferring to call a technician directly when they need MSP support, whereas with many other modern problems, the solution is only a few clicks away online. “[Vendors] have got to figure that out, and what that issue is in the market,” he says.
MSPs increasing value with consulting. “We’re seeing a rise of MSPs doing, for example, GRC or compliance-as-a-service, and commanding a similar seat price to basic tech support. I think that was always the dream—to flip the [client relationship] from a highly-commoditized one to a less-commoditized, advisor role, and increase MSPs’ margins at the same time,” says Day.
Related: The Compliance Gold Rush: How MSPs Are Turning Regulation Into Revenue
Distribution / Marketplaces
Arrow Electronics Expands Managed Services Portfolio in North America
Arrow Electronics expanded its private-label managed, professional, and implementation services portfolio in North America. The expanded managed services portfolio is heavily AI-focused, featuring solutions for management and maintenance of Large Language Models (LLMs), and full AI deployments, as well as individual AI services that range from use case discovery, readiness assessments, and creating minimum viable products, to app modernization and code-as-a-service.
These white-label services enable channel partners to extend their services offerings under their own brand name.
As part of its strategic initiative, Arrow is focused on enabling channel partners to monetize technology trends effectively. The expanded services offerings align with Arrow’s broader vision to support its channel partners’ AI, cloud and security journeys, and open new doors to transform business opportunities.
Partner Programs
LevelBlue Launches New Partner Program
LevelBlue, a provider of managed network security services, managed detection and response, strategic consulting, and threat intelligence, launched a new three-tier Partner Program for MSPs, MSSPs, and resellers at the Channel Partners 2025 Conference and Expo this week in Las Vegas
The LevelBlue Partner Program offers options for a flexible consumption-based model and managed or unmanaged services with LevelBlue’s technology and security services. This includes LevelBlue USM Anywhere with integrated threat intelligence, LevelBlue Managed Threat Detection and Response, LevelBlue Managed Vulnerability Scanning, LevelBlue Penetration Testing Service, LevelBlue Incident Response Retainer, email security powered by Check Point, and managed endpoint security powered by SentinelOne.
SnapLogic Debuts Partner Connect Program
SnapLogic, a generative integration solution provider, launched a new Partner Connect Program that provides partners with the tools needed for customer integration and AI success, including a cloud-native platform offering pre-built connectors, secure data access, and data management.
Additionally, SnapLogic’s AI-powered solutions, like SnapGPT and AgentCreator, streamline integration development, enabling partners to quickly deliver scalable, self-documenting integrations, according to the company.
Partners also get access to training and certification as well as dedicated support and go-to-market resources to help them grow their business and drive customer success.
The SnapLogic Partner Connect Program has three tiers—Authorized, Advanced, and Premier. As partners progress through the tiers, they unlock greater benefits, enhanced support, and increased opportunities.
The program also offers specialized tracks that allow partners to showcase their expertise in specific areas.
“The launch of the SnapLogic Partner Connect Program reflects our commitment to fostering a thriving partner ecosystem,” said Danielle Carty, global VP of channels at SnapLogic, in a press statement. “We’re excited to collaborate with partners who share our vision of simplifying enterprise integration and automation, enabling businesses to drive innovation and achieve greater success.”
People
1Password, an identity security provider, appointed Abe Ankumah as chief product officer, effective immediately. Most recently, he served as vice president and general manager at VMware, and before that was CEO and co-founder of Nyansa, an AI-driven network analytics company acquired by VMware in 2020 … Data security company Cyera appointed Frank Slootman to its board of directors. Slootman has invested in and scaled companies like ServiceNow and Snowflake, and last year was one of the investors in NinjaOne’s $231.5 million Series C funding … UNICO National, the largest Italian American Service Organization in America, announced Fred Voccola, vice chairman of Kaseya and former CEO, will receive the Lifetime Achievement Award for Business at the UNICO National Italian American Awards Gala on August 2, 2025 in Fort Lauderdale, Florida.
By the Numbers
Bitwarden Business Insights Report Finds Significant Gaps in Credential Security
New research from Bitwarden, a provider of password, passkey, and secrets management, reveals significant gaps in credential security. The Bitwarden Business Insights Report finds that nearly half of organizations (48%) say their password health monitoring is ineffective. Worse, employees take an average of nine days to update weak or compromised credentials.
Organizations report that credential security is a priority, with 67% citing credential access management as being very important. However, 60% of respondents report ineffective at-risk credential update strategies. And while 53% of respondents want to take a proactive approach to credential security, only 33% say they are currently able to do so.
A full 90% of respondents rely on employees to update their own credentials, most often through email notifications (42%) or direct conversations (36%).
Resources are an issue, with 66% of organizations that do not alert employees to update at-risk credentials saying they lack the tools or resources to do so effectively.
Meanwhile, organizations still face hurdles in enforcing password management, with 68% of respondents identifying employee motivation as a major implementation challenge. Notably, 44% of respondents say employees struggle with knowing how to change their passwords, while 36% cite difficulty tracking employee progress toward more secure practices.
Most disturbing, 51% of respondents say employees don’t take security seriously.
Probably not a surprise to MSPs.
For more on Bitwarden, see our latest Partner Playbook: Bitwarden Wants MSPs to Protect What’s Important with Trusted Credential Management
Staff writer Sarah Jordan contributed to this roundup.
