Helping MSPs dynamically respond to new challenges is a key focus for Sophos, according to Teresa Anania, chief customer officer. Appointed in July of 2024, Anania is focused on strengthening the vendor’s customer-centric culture, and making sure that partners are “taking full advantage of the latest capabilities that we’re releasing, including having a voice in the roadmap.”
She stresses that Sophos wants to earn MSP partners’ business every year. The cybersecurity company is “unambiguously committed to the channel,” Anania says.
Advancing the Partner Commitment
Some steps Sophos took last year to advance that commitment include the new Partner Care launched in February. Part of Sophos’ global partner program, Partner Care features a dedicated, 24/7 team of Sophos experts who handle non-sales related questions and operational support. And in August, Sophos rolled out Sophos Customer Success, which provides a Sophos advisor to help partners with everything from onboarding to scaling investments to relevant threat intelligence to defend against evolving cyberattacks. In addition, the company acquired Secureworks in October, bringing Identity Detection and Response (IDR) and OT security to the Sophos portfolio. Also in October, Sophos rolled out nine new firewall appliances.
The cybersecurity platform vendor has more than 19,000 MSP partners, and Anania says the Sophos partner program for MSPs is working to assure “they’re taking full advantage of the latest capabilities that we’re releasing, including having a voice in the roadmap.”
In this latest episode of Partner Playbook, Tonya Gentry of Big Red Media/MSP Success chats with Anania about the Sophos partner program for MSPs. She also shares what the cybersecurity platform vendor looks for in an MSP partner, why Sopho’s partner success initiative “is going to drive a lot of differentiated value from Sophos,” new integrations and proof of value capabilities coming to the platform, and the best ways partners can be successful.
If you missed the previous Partner Playbook, see Syncro on the Business of Being an MSP.
