Many MSPs today are neglecting a key threat to their customers: BIOS firmware security attacks. These threats are on the rise, which is why Phoenix Technologies, a pioneer in firmware solutions and security, introduced FirmGuard, which helps MSPs remotely secure, configure, and update BIOS firmware.
In this interview from the expo hall at the MSP Marketing Roadshow in Las Vegas, Tonya Gentry, chief sales officer for Big Red Media and MSP Success, talks with Phoenix Technologies’ leadership team—Gerard Moore (president and CEO), Preston Girard (director of sales), and Rob Inman (director of products). They discuss Phoenix’s key offering, FirmGuard, a powerful tool designed for MSPs that enhances firmware security and compliance. Highlights include partner enablement strategies, unique features of the tool, and a sneak peek at upcoming 2025 enhancements.
In this conversation, you’ll learn:
- How the Phoenix FirmGuard MSP firmware security solution protects the often-overlooked firmware layer, adding an extra level of security to your offerings
- What partner enablement resources Phoenix provides
- How Phoenix FirmGuard MSP firmware security solution can help you support your customers’ compliance requirements
- Why offering firmware-level protection, an area often neglected by competitors, can help you stand out in the market
- How Phoenix emphasizes a “sell with” mentality, working alongside MSP partners to ensure successful implementation and sales
If you missed the last Partner Playbook with Wildix’s Jason Uslan, check it out here.
