Partner Playbook With Tonya Gentry: Wildix’s Mission To Empower More MSP Partners

MSPs that partner with UCaaS platform company Wildix determine their pricing and margin and own the customer, “but that’s not the end of the story,” says Jason Uslan, global vice president for sales, who joined the company in April of this year after holding sales leadership positions at RingCentral for the past 11 years. “We support our partners end to end as well. We work with them not only to help them sell, but to help them deploy and deliver and to support those customers that they’re selling to.”

In this latest episode of Partner Playbook, Uslan talks with Tonya Gentry, chief sales officer for Big Red Media and MSP Success, about how the company’s go-to-market strategy is unique. He also shares the best ways MSPs can be successful with Wildix, some upcoming changes to the partner program around contracts and how that will “open up our partner profile,” making their “big tent” even bigger, and how the company will be leaning into its recently announced AI-driven x-bees communication platform.

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MSP Success Magazine

MSP Success Magazine is a print and digital publication dedicated to helping the CEOs and owners of managed IT services businesses build strong, profitable, growth-oriented businesses. Published by Robin Robins, founder of Technology Marketing Toolkit, this magazine is uniquely focused on the topics of marketing, client-acquisition, sales, profitability, leadership and personal development.
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