Robin, You’re A Pig

That’s just one of many nasty comments posted to a “short” we posted on YouTube that went viral, where I was talking about what it takes to be in the 1% of income earners.

My marketing team, freaked out a bit by a few of the comments posted, asked if I wanted to take the video down. I told them absolutely not. If you’ve been following me for any length of time, you know I don’t back down from haters and critics. In fact, when I took all of 60 seconds to quickly look at the profiles of some of the people hating on me, it reassured me that I’m 100% on the right track. You cannot expect anything of value or profit to flow out of a dog’s butt. That’s why the only people’s opinions I care about are the actual check writers.

Now, in defense of the haters, it’s a very short 30-second video taken from my 3-hour-plus presentation at Boot Camp and lacks context, so I understand how they can misinterpret who I am and the point I’m making (as well as the costume I’m wearing). So, I own that it’s my fault for posting it as much as it is for them leaping to a conclusion about who I am based on a short video clip taken out of context. So no, this doesn’t upset me. When I post content, I understand and fully accept a few things:

  1. People are casually scrolling and will make split-second decisions about me and the content; they are completely uninterested in digging deeper to understand the context or research the facts. Most do not have any desire to embark on fact-finding about CRITICAL topics that impact our world, so you cannot expect them to do ANY research or fact-finding about a 30-second video they’ve accidentally stumbled across, regarding a topic they were not likely searching on, from a person they don’t know.

  2. The majority of content that goes viral IS FUELED by angry, hateful comments. It’s a sad but true reality of human nature (and social media). Negative news travels fast, good news travels slow. This is compounded if the person posting is successful or well-known. Should they post a viewpoint that is even slightly against the woke ideology, or that doesn’t align perfectly with the politically correct crowd, the digital mob quickly assembles with their proverbial pitchforks and torches to create a dog pile of extreme hate for that person with ZERO tolerance for another’s point of view. (As an aside, the good news about that is it also engages your fans.)

  3. It’s a big, wide world of different opinions, and even if they fully understood the context, they may still think I’m a disgusting and vile pig for my stance on this issue (and others), as well as my willingness to voice it. As the saying goes, the “problem” with freedom of speech is freedom of speech. If you want the ability to say what you want, you have to be ready to allow others to speak their minds too. For the record, I would strongly defend every hater’s right to post their opinions of me, no matter how vile, because I deeply believe in freedom of speech.

This IS the cesspool you’re swimming in whenever you put yourself out there on social media, and you need to be ready for it. For the most part, my advice is to ONLY pay attention to the comments and traction you get from the “check writers” and ignore the rest.

It’s very difficult to build a productive and profitable following online, just as it’s difficult to write a great best-selling book, produce truly influential content, keep a profitable audience’s attention or scale a successful business – but it’s effortless to write a smarmy, nasty critical comment. Given most people cannot do any of the former, they default to the latter. So, as you strive up, you just have to accept that haters and critics will attack you – and social media facilitates this.

That’s because social media provides a platform that fosters narcissism on steroids for people who are desperate to feel important but lack the courage to state their opinions outside of the safety of their home, protected from actual confrontation and the consequences that come from it.

That’s not to say social media cannot be used very effectively for marketing yourself, making money and building a business. It certainly can.

But as you do that, know there’s an angry mob out there in the cheap seats looking for fresh meat on which to unleash the feelings of jealously, resentment, bitterness and deep-rooted self-loathing boiling under the surface to give themselves a sense of self-importance by being a “righteous critic” of YOU. As my friend Chris Voss often says, the need to correct others is an irresistible drug, and if you give them any opportunity to take a swing at you, they will.

So, definitely go forth and strive. GIVE your opinion. Make mistakes, do your best, stack your successes and be selectively deaf while doing it. The online crowd boos a lot, but they also cheer. Sometimes they’re with you, sometimes they’re against you. Sometimes it’s the same person doing both. Lotsa noise that lasts for a minute before they’re on to booing about the next person, topic or thing they find offensive and loathsome. Thank goodness most have short attention spans and insufficient intelligence to really do much of anything else.

Speaking of striving and stacking successes, that’s exactly what our upcoming MSP Growth Day event is all about. It’s a one-day deep dive into the strategies and tactics used by the top 1% of MSPs who’ve grown their businesses to multimillion-dollar levels – despite the critics and naysayers. These are the real “check writers” who’ve turned their backs on the noise and focused on what matters: organic growth, smart M&A plays and client retention. If you’re ready to rise above the online cesspool and join the ranks of high-performing MSPs, grab your ticket now. Seats are limited, and just like the haters who’ll inevitably pop up when you hit it big, they’ll be gone fast. Don’t miss your chance to learn from those who’ve silenced their critics with success.

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ABOUT THE AUTHOR
There’s no doubt about it: Robin Robins has helped more MSPs and IT services companies to grow and prosper, liberating them from stagnation, frustration, drudgery and low incomes. For over 20 years, Robin has been showing MSPs and IT services firms how to implement marketing plans that attract higher-quality clients, lock in recurring revenue streams and secure high-profit contracts. Her methods have been used by over 10,000 IT services firms around the world, from start-ups to multimillion-dollar MSPs. For more information and a FREE copy of The MSP’s Ultimate Guide To IT Services Marketing And Lead Generation, go to https://www.technologymarketingtoolkit.com

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