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Author: Robin Robins

Oh, Did I Offend You? 

Taking a strong stance on what you believe in will always offend some people. Here’s why trying to please everyone is the worst thing to do.

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Don’t Be a Fool

It’s one thing to give people the benefit of the doubt, but trusting them blindly when they’ve proven themselves untrustworthy is another.

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The Choice

Pepsi’s new Super Bowl commercial is a masterclass in marketing yourself as better than your competition—here’s why.

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My Apple Fritter Fiasco

A funny snow-day story with a serious takeaway for MSPs: why following a proven MSP marketing plan, lead generation process, and positioning strategy matters for real growth.

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Work Ethic

A candid take on why real success for MSPs comes from hard work, discipline, and creating value—not chasing “self-running” business myths.

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