WhiteDog, a cybersecurity-as-a-service solution provider, officially came out of stealth in June of 2023. Led by a former MSP, the company has curated a composable cybersecurity platform with a 24/7 SOC specifically for MSPs. The goal is to lower MSPs’ barrier to entry for providing and managing cybersecurity solutions for their clients. “What we wanted to bring to market was a very quick, simple methodology that our partners could take to market and deliver a 7/24 curated security solution,” explains Brian Moody, vice president global sales and channels at WhiteDog. “We are not a tool. We are a solution.”
With a white-labeled solution, MSPs “they can immediately begin bringing an enterprise class solution platform to their customers,” says Moody.
In this episode of Partner Playbook, Tonya Gentry of Big Red Media/MSP Success chats with Moody about WhiteDog’s partner program and some of its unique perks (hint: everybody starts at the Gold level). He also reveals some new enhancements to the partner experience coming in 2025 that are focused on sales enablement and onboarding/technical enablement, and what’s on the platform roadmap that he’s sure MSPs will be excited about. Also, if you’re a whisky aficionado you may already suspect this, but be sure to listen to the end to learn the origins and intent of the company’s name!
Listen to the full interview below:
