At Ignition 2025, ScalePad’s virtual partner and product event held this week, the vendor stressed its new focus on client success—what they believe is the biggest shift that needs to happen in the MSP space at this time. To CEO Chris Day, this means “a mindset shift and a movement that puts the customer at the center of the story. That [focus] created a lot of clarity for us in what our strategy needed to be, not only around the products, but what we needed to do going into the market for 2025 and the next several years.”
Day (featured right), founder of Warranty Master (rebranded to ScalePad), stepped into the CEO role this past September. He replaced Dan Wensley, who oversaw a series of acquisitions to build out ScalePad’s asset management platform, created to help MSPs streamline and optimize the tracking, management, and lifecycle of their clients’ IT assets and warranties. Wensley moved to an operating advisor role with Top Down, a venture capital firm Day founded. Top Down recently made an investment in Cork, a cyber warranty and intelligence platform for MSPs.
A New Level for ScalePad Hub
This new focus builds on ScalePad’s previous commitment to develop their platform, ScalePad Hub, a centralized portal designed to unify access and management across all ScalePad applications. ScalePad Hub was fully realized in December 2024. To this end, Day hinted at a public API to come. ScalePad’s products are currently fully integrated with each other, but “what’s next for us is to expose those endpoints publicly, so that other great app providers that are not ScalePad can build functionality that interoperates with the apps in the ScalePad ecosystem,” Day says. “It’s serving both our own needs and our community needs, and recognizing that we don’t have all the tools you need to run your MSP.”
ScalePad’s VP of Product Adam Hert, and Chief Product Officer Mike Walsh announced a number of new features in the works for different ScalePad products, including Backup Radar, ControlMap, Quoter, and Lifecycle Insights.
X-Treme Changes to Lifecycle Manager
However, the biggest announcement was in regard to Lifecycle Manager. ScalePad is launching three new tiers for the product: Lifecycle Manager Essentials, Pro, and X.
Essentials is designed to be a low-cost, high-value alternative, focused on asset lifecycle management. Pro is the same Lifecycle Manager partners are used to, with two new features being launched—Vendor Contracts and SaaS Management.
X is the highest tier in the Lifecycle Manager product and “will set the new standard of customer success in the industry,” says Walsh. “It is focused on automating the entire client lifecycle in one cohesive package, from prospecting, to onboarding and strategic management, to the growth and expansion of your clients.”
However, partners currently using Lifecycle Insights will not be forced to switch to Lifecycle Manager. While Walsh stated that the new Lifecycle Manager will combine the lifecycle management capabilities with the customer-focused functionality of Lifecycle Insights, he reassured partners that ScalePad is still committed to maintaining and updating Lifecycle Insights.
The Essential tier and new Pro features launched yesterday and are available for ScalePad partners now. Lifecycle Manager X will launch in the first half of 2025 and will cost the same amount or less for Lifecycle Insights partners that have Lifecycle Manager to date. Beta testing will begin at the end of this quarter and is open to ScalePad partners.
