The momentum from last year’s events isn’t fading—if anything, it’s accelerating. From sold-out rooms and breakthrough strategies at the IT Sales & Marketing Boot Camp to major product innovations and forward-looking conversations at Kaseya Connect, one thing is clear: this MSP community isn’t standing still; it’s evolving.
These events didn’t just deliver insights; they sparked action while fueling growth and reinforcing the power of coming together to learn, share, and push the industry forward.
IT Sales & Marketing Boot Camp: Growth in Action
Last year’s IT Sales & Marketing Boot Camp brought together over 1,300 MSPs in Dallas, with hundreds more online, for three days focused on sales, marketing, and operational excellence.
From headline keynotes to tactical breakout sessions, the event delivered a clear message: growth isn’t accidental—it’s engineered. Attendees walked away with practical strategies to refine their positioning, target the right clients, and scale more efficiently.
- AI and automation emerged as key themes, with real-world use cases showing how MSPs are: Reducing ticket volume to streamline service delivery
- Automating workflows and prioritization
- Improving technician efficiency
At the same time, speakers also emphasized the importance of strong fundamentals—clear pricing, defined service offerings, and disciplined execution.
The annual Better Your Best (BYB) Competition reinforced what’s possible when those strategies come together, showcasing MSPs achieving impressive revenue and profitability gains.
More than anything, Boot Camp demonstrated the power of community by bringing together growth-focused MSPs together to turn ideas into action.
Ready to apply these strategies to your own business? Join us at this year’s IT Sales & Marketing Bootcamp in Dallas, April 7-9, 2026.
Kaseya Connect: Powering What’s Next
If Boot Camp is about building the engine, Kaseya Connect is about what powers it. At last year’s event in Las Vegas, thousands of MSPs and industry leaders explored the future of IT through product innovation, AI, and platform integration.
Major announcements like the launch of Kaseya 365 Ops and Kaseya SIEM highlighted a clear industry shift towards consolidation—bringing fewer tools, stronger integration, and more advanced automation into focus.
The takeaway was clear: the future of MSP success will be driven by the ability to do more with less friction.
Want to see what’s next firsthand? Join us for Kaseya Connect in Las Vegas April 27-30, 2026 and be part of the conversations, innovations, and connections shaping the future of the MSP industry.
The Big Picture for MSP Growth
Each year, both Boot Camp and Kaseya Connect paint a clear picture of an industry in motion. MSPs are refining how they sell, how they operate, and how they scale—all while embracing AI and automation to stay competitive.
The next round of events is already on the horizon and, if last year was any indication, they’ll be even bigger, bolder and more impactful than ever. Secure your spot for both Boot Camp and Kaseya Connect to get the full experience, and ensure you’re not just keeping up, you’re leading the way.
