The Better Your Best competition was once again front and center at TMT’s 2026 IT Sales and Marketing Boot Camp.
The Better Your Best is an annual contest hosted by TMT that showcases MSPs who have achieved significant business growth and transformation. The contest is open to all members of TMT’s high-level peer groups.
Six finalists were chosen based on their ability to “better their best” based on year-over-year improvements in gross revenue, net profit, and monthly recurring revenue (MRR). This year, the finalists selected increased their revenue an average of nearly $1 million, in both ARR and gross revenue, over the past year.
After the finalists’ presentations explaining why they should win the covetous title of 2026 MSP Success Spokesperson, attendees voted to select the winner.
Kirby Watson Takes Home the Win
Kirby Watson, president of Aligned Tek (pictured above), walked away with the win. Comparing Aligned Tek to a house, Watson shared how the business initially looked like it needed only minor refurbishment. Post-acquisition, it quickly became clear that there was “foundation failure,” according to Watson. For the first year, the company was “break-fix, broken, and broke,” operating in survival mode.
In 2023, Watson joined TMT and found the structure that would become Aligned Tek’s blueprint. “Before structure, we had hope. After structure, we had predictability,” Watson explains. “Growth doesn’t always come from more; it comes from the systems that hold the weight.”
He rebuilt the business with a metaphorical new foundation (pricing and qualified opportunities), electrical systems (TMT, TruMethods), and plumbing (operations flow, removed misaligned accounts). But during this structural renovation, they added a second story in the form of an acquisition.
This was possible only because of the changes implemented. Watson emphasizes, “Acquisition without structure isn’t growth—it’s weight.”
This very intentional focus resulted in strong performance and growth in 2025. Aligned Tek had a 110% increase in gross revenue, a 187% increase in MRR, a $186,000 increase in net profit, and a 57% increase in first-time appointments.
Discipline, Commitment, and Consistency Put Finalists on the Leaderboard
While there can be only one winner, all of the finalists shared stories of their successful journeys and their metrics for success. A common theme emerged around discipline, commitment, and consistency.
Doug Bates, President, CMIT Solutions of Southern Atlanta Crescent and Atlanta Northwest
This 15-year-old business experienced 50% organic growth since joining TMT in 2024. Nearly all of it came from mining existing customers. Bates achieved this by what he described as making sure the “house was clean,” implementing internal discipline and processes. Only then were they able to focus on brand promotion. Bates notes, “Marketing didn’t save us; it amplified us. TMT disciplined us and discipline helps you win.”
The CMIT franchise brought in $4 million in revenue in 2025. This is a 125% year-over-year growth in net profit, achieved within defined franchise territories, with limited outbound marketing and no acquisitions.
Ash Pirwani, President, eNet Systems
For 20 years, eNet Systems struggled with inconsistent sales due to inconsistent marketing. When the company joined TMT in 2020, they learned firsthand the importance of predictability. As Pirwani describes it, “Boring builds businesses … Do the boring things consistently.” In eNet’s case, this meant an increased marketing cadence and staggering inbound and outbound marketing activity.
When eNet “stopped stopping,” they grew their top-line revenue by 25% and increased their average MRR per client by over $800 in one year. Profits increased five-fold in five years.
Kari Renn, CEO, LoyalITy
Renn’s MSP faced challenges from the start of her tenure as CEO in 2018. The newly minted business school grad bought into the firm and quickly wrestled with leadership exits, client losses, the COVID-19 pandemic, toxic employees, and, just as things were turning around, the death of their operations manager and the loss of intuitional knowledge he brought.
But “every challenge made us stronger,” according to Renn. The MSP doubled down in 2025, leveraging their TruPeer and TMT memberships to triple net profits, close over $30,000 in MRR, and end the year with 12.8% EBITDA and less than 4% customer churn.
Roland Parker, Founder, Impress Computers
In 2021, Impress Computers made the leap from break-fix shop to MSP. In 2025, Parker looked to sustainably grow the company. Improved ticket resolution times and CSAT scores, an increased digital presence, heavy use of AI-based automation, and a cleaned-up CRM went a long way toward an $871,000 increase in annual revenue and 22 new clients.
But Parker highlights Impress’ combination of high tech with human touch as another growth driver. He describes it as a “human-first, technology-second approach.” New clients are brought to the office to meet the entire team so “[We’re] not nameless people at the end of the computer,” as Parker says. “We’re there. We’re local.”
Scott Larsen, Founder & CEO, eCreek IT
First launched as a call center, eCreek IT’s history is one of transformation. Their evolution to an MSP began when their primary client went out of business. Committed to making the business work, they began providing IT support for another tenant in the building, a nonprofit. This, along with subsequent word-of-mouth referrals, led to a specialization in nonprofits. Unfortuanately, this verticalization caused eCreek IT’s revenue to hover around $300,000 for almost two decades, due to their clients’ small budgets.
Then, they committed to TMT, attending Boot Camp and Rapid, joining Accelerators Club, and adopting several TMT marketing initiatives. They also went about building celebrity, authority, and trust in the local community.
Results were felt quickly, with $50,000 in MRR earned within 90 days after Rapid. In 2025, eCreek IT’s top-line revenue was almost $3.5 million, representing 8x growth in three years.
Larson attributes the company’s success to its deep commitment. “We commit. We commit to succeed … We commit to scale … Until you commit, nothing else happens.”
Congratulations All Around
All finalists in the Better Your Best competition were recognized at an award ceremony at the conclusion of Boot Camp. Kirby Watson, in addition to being named the 2026 MSP Success Spokesperson, was awarded a Cybertruck.
Missed yesterday’s Boot Camp coverage? Read what TMT’s past and present CEOs had to say in their opening keynotes here.
