Big news from IT Nation Connect and Ingram Micro ONE dominated the headlines this week, and we had boots on the ground, so be sure to check out our coverage. But if you were one of the thousands gathered at one of these conferences, you may have missed the other channel happenings. MSP Success has you covered, with news from SonicWall, Pax8, and CompTIA. Plus, we have a wrap-up of announcements from Nerdio, Addigy, and Helpt; deets on new partnerships; who’s buying who; and new research from EasyDMARC that shows how lucrative cybersecurity will continue to be for MSPs. Check it all out below!
Products
Nerdio Manager for MSP Gets Full M365 Management, New MSP-Friendly Pricing
Nerdio, a Microsoft cloud management provider, added new Modern Work capabilities and an updated pricing model to the Nerdio Manager for MSP platform. The additions expand the platform from managing and simplifying Azure Virtual Desktop (AVD) to a full Microsoft cloud management suite.
Key features include:
- Teams: Centralized management of Teams settings, policies, and compliance across tenants, allowing control over chat, meetings, and app integrations from a single dashboard.
- OneDrive/SharePoint: Direct oversight of file storage permissions, retention, and compliance, enabling efficient management of file-sharing settings and security protocols.
- Exchange Online: Complete email environment management across tenants, consolidating mailbox permissions, transport rules, and retention policies in one place.
- Entra ID and AD Management: Integrated identity management with Entra ID and Active Directory, enabling identity management for customers with a single portal.
- CIS Intune Benchmarks: Ready-to-use CIS Windows 10 and Windows 11 Intune policies.
- Microsoft Defender: Comprehensive endpoint and tenant security with centralized threat detection, policy management, and vulnerability management.
“We’re making it easier than ever for MSPs to manage their clients’ cloud infrastructure in one place, while ensuring top-tier security and compliance,” said Vadim Vladimirskiy, CEO of Nerdio, in a press statement. “By integrating the full Microsoft 365 environment into Nerdio Manager for MSP and partnering with CIS, we’re providing a comprehensive cloud management suite designed to simplify operations and enhance security.”
In addition to the new functionality, Nerdio is introducing a per-customer, or per-tenant, pricing structure, enabling MSPs to pay a flat rate regardless of number of users.
Addigy Launches Two New One-Click Compliance Benchmarks
Apple device management vendor Addigy announced availability of its one-click deploy CMMC and DISA STIG (Defense Information Systems Agency Security Technical Implementation Guide) benchmarks. According to Addigy, MSPs and IT organizations that work with the Department of Defense or its contractors can now deploy hundreds of STIG and CMMC benchmarks in minutes. MSPs can ensure their customers’ iOS and macOS devices are in compliance even as the cybersecurity rules evolve because Addigy keeps its library of DISA STIG and CMMC up-to-date.
Just like with other benchmarks in the Addigy compliance library, such as NIST and CIS, MSPs can simply select DISA STIG or CMMC from the library to see all the rules and scripts. MSPs can click once to deploy them all or they can choose to deploy them over time.
In addition, MSPs can see the full breakdown of a specific device’s adherence to compliance rules from the Addigy dashboard. And with one click, MSPs can receive an email CSV that displays compliance statuses for every device in the organization.
“Complying with DISA STIG and CMMC is as critical as it is challenging. Between parsing through all the security rules and frequent updates, monitoring and building scripts for remediation, and reporting, it can take a tremendous amount of effort to meet the requirements, let alone remain in compliance,” said Jason Dettbarn, CEO of Addigy, in a press statement. “The newest Addigy benchmarks make it easy to meet and enforce STIG and CMMC compliance on all Mac devices. This helps organizations efficiently and robustly maintain continuous compliance, while providing new revenue opportunities for MSPs in scaling compliance for their customers.”
Helpt Rolls Out HelptFlow to Improve Troubleshooting and Ticket Resolution
Helpt, a technical support services company, launched HelptFlow, a new offering designed to streamline technical support and lighten the load on tech teams by handling routine issues, prioritizing case deflection, and improving ticket resolution.
“The demands on tech teams are rising, and it’s more critical than ever to ensure they can focus on high-impact issues,” said Matthew Pincus, founder of Helpt, in a press statement. “HelptFlow is designed to step in and handle first-contact resolutions, acting as an intelligent support filter to keep the experts focused where they’re needed most.”
Key features include 24/7 availability, agents trained on client-specific materials, and prioritization of incoming tickets and categorization to ensure streamlined handoffs for cases that require escalation.
HelptFlow is available now with month-to-month contracts, starting at $500 per month.
Partnerships & Alliances
Moovila and MSP+ Bring Project Management Education to the MSP Community
Moovila, an AI-driven project automation platform for managed service providers (MSPs), is partnering with the MSP+ consulting and education hub to deliver free project management education and resources to the MSP+ community.
MSP+ supports MSPs in optimizing PSA and RMM implementations. By partnering with Moovila, their first vendor collaboration, MSP+ expands its offerings to include project management solutions.
“At MSP+, we’re focused on empowering MSPs with the tools, insights, and support they need to drive operational excellence,” said Adam Bielanski, CEO of MSP+. “Partnering with Moovila allows us to address a critical need — project management education. Together, we’re providing MSPs with practical resources and strategies to manage projects with more precision, improve client satisfaction, and scale their businesses sustainably.”
People
TD SYNNEX appointed industry veteran Tanuj Raja as senior vice president, North America hyperscaler and marketplace. Raja most recently served as global director, strategic partnerships for Google, after also serving as global head of cloud commerce and global head of Android enterprise partnerships … Liongard appointed Callen Sapien as its new chief product officer. Sapien has held leadership roles at ConnectWise, Refactr, and MSPbots. Concurrently, Liongard founder and former chief product officer Joe Alapat transitions to chief strategy officer.
M&A
Malwarebytes, a cybersecurity firm acquired AzireVPN, a privacy-focused VPN provider. AzireVPN developed Blind Operator, a privacy feature implemented to completely disable both remote and local access to its servers, creating a barrier against unauthorized modifications and traffic interception. Terms of the transaction were not disclosed.
CrowdStrike is acquiring Adaptive Shield, a SaaS security provider. With the acquisition, CrowdStrike can provide unified, end-to-end protection against identity-based attacks across the entire modern cloud ecosystem—from on-premises Active Directory to cloud-based identity providers and SaaS applications—delivered from a single, unified platform.
By the Numbers
Customer Demand for Cybersecurity Drives Revenue Growth for MSPs/MSSPs
New research from EasyDMARC revealed that 62% of IT service providers, including MSPs and MSSPs, have experienced revenue growth in their cybersecurity offerings over the past 12 months, with 28% experiencing growth rates between 11-25% and 13% seeing growth of up to 50%. The research finds that this has been largely driven by customer demand.
Key findings include:
- 41% of respondents’ organizations have expanded their cybersecurity offerings in the last 12 months.
- Two-thirds of respondents see becoming more cybersecurity-focused as a competitive advantage for their business.
- Two-thirds of respondents expect email providers like Google and Yahoo to introduce mandatory email authentication (DMARC, DKIM, SPF) for more users in the future.
In addition, 21% of MSPs and MSSPs believe their clients are not proactive at all regarding cybersecurity. Another 21% view their clients as highly proactive, while the majority (48%) indicate that clients are generally proactive but could improve their approach. Despite these efforts, more than a quarter of respondents expressed minimal or no confidence in their clients’ ability to withstand a cyberattack.
A notable 72% of respondents believe that AI and automation will significantly influence MSP offerings over the next three years. The growing concerns around AI-generated phishing emails and deepfake impersonations are seen as the most pressing email security threats for 2025, as cited by 60% of respondents, with ransomware via email ranking third at 7%.
Finally, MSPs identify the main barriers to selling cybersecurity services as client confidence in existing protections (54%) and cost concerns (52%). Other barriers include a lack of urgency or awareness of cyber risks (39%), clients’ difficulty in recognizing immediate benefits (39%), and a shortage of in-house expertise (39%).
“Cybersecurity is becoming a non-negotiable aspect of business strategy, and it’s encouraging to see that customers recognize this need,” said Mike Anderson, global channels director for EasyDMARC, in a press statement. “The data shows that customer demand is the main catalyst behind increased investment in cybersecurity resources across IT businesses, a clear indication that companies are taking proactive steps to protect themselves from quickly evolving threats, though there is further room for action.”
